Selected case studies demonstrating transformative strategies and results
Leading Australian Retail Brand
The client, one of Australia's top retail brands, faced a major structural issue, their e-commerce platform had over 100 live products but lacked clear categorization. With new SKUs continuously being added, customers struggled to navigate the site, leading to friction in the shopping experience and reduced conversions.
To create a structured, scalable website taxonomy and streamline the product workflow for improved usability and operational efficiency.
• Designed a comprehensive taxonomy framework from scratch, covering major retail segments such as home, kitchen, apparel, furniture, electronics, toys, and stationery.
• Reorganized all live and incoming products into clearly defined categories to enhance discoverability.
• Broke down the product publishing workflow into five defined stages, content creation, editing, image integration, review, and final QA, ensuring consistency and accountability across teams.
• Conducted 360° checks from both editorial and customer perspectives before products went live to maintain quality and usability standards.
The optimized taxonomy and workflow transformed the user experience, making the website intuitive and easy to navigate. Post-launch, the client recorded consistent year-on-year sales growth for four consecutive years, each time surpassing the previous year's revenue benchmark.
Top Retail Brand
One of the top retail brands faced an increasing volume of product listings, each requiring unique yet concise product descriptions. With limited team capacity and growing demand, scaling output without compromising quality became a pressing challenge. This was long before AI-driven tools existed.
To automate the creation of product descriptions for faster turnaround, improved efficiency, and reduced dependency on manual writing resources.
• Collaborated with the analytics team to develop an automated writing tool using advanced Excel formulas and logic, effectively a precursor to modern AI writing systems.
• Fed the tool with curated sets of commonly used words and product-specific data to auto-generate product descriptions.
• Integrated an editorial step where writers reviewed and refined the generated content, ensuring brand tone and quality.
• Persuaded both internal leadership and the client to adopt this unconventional approach by demonstrating its efficiency and scalability.
The automated writing system doubled daily content production, from an average of 30 to 60 product descriptions per writer, without additional hiring. It enabled the team to meet peak-season demands (e.g., Christmas, Halloween) smoothly, significantly improving turnaround time and resource utilization. The success of this initiative established a new benchmark for automation-driven content efficiency, years before AI tools became mainstream.
Leading Finance Brand
A leading finance brand in India was struggling with its daily customer newsletter. Despite consistent sends, open and click rates remained dismally low. The content was purely informational, serving as an FYI, which failed to engage finance-savvy readers looking for actionable insights or investment opportunities.
To revamp the daily newsletter into an engaging, value-driven communication that boosts open rates, click-throughs, and actual stock conversions.
• Conducted a detailed analysis of past performance data to identify engagement patterns.
• Discovered that newsletters with curiosity-led or FOMO-driven subject lines performed significantly better.
• Redesigned the newsletter's content strategy, shifting from passive updates to actionable insights, stock suggestions, and market highlights.
• Integrated links to educational YouTube videos and relevant stock pages, offering direct paths to investment actions.
• Crafted compelling subject lines that encouraged higher open rates without revealing the full story upfront.
The newsletter's open and click rates surged by 300%, transforming it into one of the brand's strongest customer engagement tools. Roughly 5% of readers who clicked on stock suggestions went on to make purchases, creating measurable business impact. The initiative successfully turned a low-value communication into a high-performing marketing and sales channel.
Travel Insurance Brand
A leading travel assistance and insurance brand, traditionally focused on B2B partnerships, sought to establish its B2C presence from the ground up. Despite having a functioning website and marketing setup, customer journeys were broken, UI/UX was inconsistent, and conversions were negligible, with weekly B2C sales averaging only ₹5,000–₹10,000.
To build a robust B2C engine that delivers consistent conversions by improving the digital experience, customer engagement, and sales effectiveness.
• Conducted a full audit of the brand's website, identifying major gaps in content, usability, and conversion flow.
• Collaborated with internal teams to revamp the website's UI/UX and optimize customer journeys for clarity and speed.
• Deployed a structured campaign strategy, including targeted email, WhatsApp, and retargeting initiatives to recover drop-offs and re-engage potential buyers.
• Worked closely with the sales team to improve call effectiveness: monitored conversations, offered coaching, and implemented a structured follow-up approach.
• Introduced research-driven marketing themes by aligning campaigns with real-time travel trends (e.g., student travel season, destination-specific plans).
Within six months, the brand's weekly B2C sales grew from ₹5,000–₹10,000 to ₹2–3 lakh per month, marking a significant milestone in its zero-to-one growth journey. The improved user experience, optimized customer communication, and data-backed targeting helped the brand transition from a purely B2B identity to a credible, conversion-driven B2C player.